Basic Tasks of Cultural Semiotics

Messages, Signs, and Meanings: A Basic Textbook in Semiotics and Communication (Studies in Linguistic and Cultural Anthropology)

Huhtamo DESIGN CULTURE AND SEMIOTICS - Some basic concepts

Etymology: from the Greek word "semeion" ("sign") Semiotics is a field of research that studies signs as an essential part of cultural life and communication. According to semiotics, we can only know culture (and reality itself) by means of signs, in other words, through the processes of signification. Semiotics has two founders: the Swiss linguist Ferdinand de Saussure (died 1913) and the Amer...

Museum as Text An Introduction to the Relationship between Semiotics and the Museum as an Institution

The Reading of Museum is the title of a book by Reza Dabirinezhad that has just been published and is available to the Iranian academic and cultural community. The author is a museum specialist and one of the renowned executives of the country's museums, who uses the methodology of semiotics to analyze the mechanism of the interpretation of museum objects and the Semantic System in museums. Sin...

نقش هراتی «‌ماهی درهم» در جغرافیای فرش ایران

It can be said that a part of our cultural-artistic identity and even national identity is interwoven with carpet. Persian carpet history has been glorious and brilliant,and the artisans of the field, relying on rich and prolific past and the road which has been taken, can inspire innovation to keep it alive. Thus, one of the tasks of the researchers in this context is introducing the rich past...

Marketing on the Internet: A Semiotic Analysis

This study demonstrates how semiotics, which constitutes the “linguistic turn” in human sciences, is a powerful tool for revealing concealed meanings in Internet marketing. Semiotics deals with symbols in the form of text and pictures, and also with their underlying meaning. Hence, since Internet marketing makes extensive use of symbols in order to affect product awareness and cultural meaning,...